Corporate Social Responsibility

The Elevator & Escalator Safety Trust, India (EEST) is a non profit organization that was founded by Mr. TAK Matthews and Ms. Anitha Raghunath on 20th December 2008 in Mumbai, and is based on the Elevator Escalator Safety Foundation, U.S.A. (EESF). This charitable organization's mission is to educate the public, especially children, on the safe use of elevators, escalators and moving walkways using informative programs and educational tools.

Mr. TAK Matthews, a certified elevator consultant and Head of TAK Consulting and Ms. Anitha Raghunath, Director of Virgo Communications & Exhibitions P. Ltd. are closely associated with the elevator industry in India. Virgo organizes various technical forums, B2B exhibitions and publish trade magazines catering to this industry. The sudden demand and growth in real estate and high-rises have increased the number of installations of elevators and escalators in various residential and commercial places. But there is a lack of awareness on the usage of these sophisticated machines and the dangers they pose to children.

In spite of due care given to the design, development, manufacture and installation of elevators and escalators, a large number of individuals, especially children, are involved in elevator and escalator related accidents every year. Keeping this in mind, EEST has designed a fun and informative safety awareness program called 'Safe-T Rider', targeting elementary / primary school students regarding proper use of these machines. To complement the program, the Trust has created an 8.5 minutes DVD presentation hosted by an animated character who stresses on the importance of safety. This DVD is available in English, Hindi, Marathi and Tamil.

The first 'Safe-T Rider' program was conducted at the DMRC Colony at Shastri Park in Delhi and since then has been conducted at various schools such as Children's Academy, Hiranandani Foundation School, Vidyanidhi Highschool, Indian Education Society, and Bombay Scottish in Mumbai, Adhrash World School in New Delhi, Lakshmipat Singhania Academy in Kolkata to name a few. Since its inception, EEST has reached out to over 35,000 children and continues to conduct this free of cost program in more and more schools around the country. Research has confirmed that viewing this program has substantially changed the behaviour pattern in children using these machines; researchers in the U.S.A. have documented up to 45% reduction in inappropriate behaviour after this program was conducted.